Maximising your Online Presence: Why you need Google my buiness.

In today's digitally driven work, establishing a strong online presence is essential for the success of any business. One useful and powerful tool that can help you achieve this is Google My Business (GMB). Whether you own a small local shop or a large multinational corporation, utilising GMB can provide so many benefits that will impact your visibility to your ideal customers.

Ok so what is Google my Business? GMB is a free platform provided by Google that allows business owners to manage their online presence across various google services. It allows you to create a detailed business profile, that details crucial information about your business including your business name, address, number, website, hours, and photos.

Now some benefits of GMB. 
1. It plays a vital role in local search engine optimisation (SEO). A well optimised profile increases the chances of your business appearing in the local search results and on google maps. So more exposure to your local customers.
2. GMB provides direct communication channel between you and your customers, they can leave reviews, ask questions and message you. 
3. Analytics, GMB offers valuable insights into your customers behaviour. Such as how they found your business and what actions they took (like clicking your website link, requesting directions or making a phone call.
4. You can post directly onto your profile, provide updates about your business and advertise promotions.

So now you know why you need such a powerful tool for your business regardless of the size. So get out there, claim and start utilising your GMB profile you  to take your online presence to new heights.